Answer: Unlike a one-size-fits-all approach, dotFIT supplements are "tailored" to complement your diet, activity level, age and/or gender and to keep all nutrients in a safe and optimal range. Our formulas use unique "controlled-release" delivery systems to ensure the nutrients are released and delivered in the right place, at the right time and in the most useable form(s). Most "cheap" mass-produced formulas do not use these delivery systems and the entire contents of the pill is quickly released. This floods the body with nutrients, much of which does not get utilized.